There is now one of those new-fangled book trailers out and about for The Heroes.
You can see it here using You Tubular technology.
Or why not watch it on amazon.co.uk where, I can’t help noticing, you can pre-order the book while the video is buffering…
I’ve always found the whole book trailer concept a bit weird, if I’m honest (for once) – it seems like an attempt to render sexy, effortless and immediate a style of media (the long form novel) which is by definition only sometimes sexy, rarely immediate, and in which the expenditure of effort on the part of the consumer is integral to the charm. It feels like taking the fight to other sexier, more immediate, and less effortful styles of media (like video games, tv, and film) on their own ground, really, where you’re highly unlikely to come off best. Still, if it sells a few extra copies, I (of course) immediately take it all back and declare trailers the finest thing to happen in the book trade since the Guttenberg Bible. Zing.