Looks as if Best Served Cold will be Waterstones sci-fi/fantasy book of the month for June. That’s exciting for me, of course, because it means all kinds of excellent selling opportunities like end displays and tables and stickers, and those little tags on the shelves where x says they love y because of z. It’s exciting for me because I love sales like Scipio Africanus loved dead Carthaginians. That boy could NEVER get enough, and neither can I. Sales, that is, not Carthaginians.
But maybe you’re thinking – “Hold on. I don’t know if that’s all that exciting for ME. I can see why you’re excited, Joe, but why should I be, huh? I already knew the book was coming. I’ve already been jonesing for the book ever since I finished Last Argument of Kings. My life has been on HOLD, man. I’ve already ordered the book. I’m not going to get it until the 18th of June when I’ll lock myself in the bathroom so I can read it six times and my friends will all think I’ve died. I don’t need Waterstones to tell me to buy it. So just what good is this to me, Joe, huh? Why the hell should I be excited? WHAT’S IN THIS FOR ME, JOE, FOR ME?”
Whoah, there, calm down. What’s in it for you is that Waterstones want to make it book of the month for June, right? That means the whole month. That means right from the start of June, not just from the 18th. That means publication comes back. That means the book’s going to be out in the UK on June 1st, not June 18th. Imagine how many times you could read it locked in the toilet for those WHOLE EXTRA 18 DAYS.
Now do you see why you should be excited?