Half a King Book Trailer

June 18th, 2014

So Harper Collins have put up their book trailer for Half a King, and I think it’s really rather excellent…

I’m generally a wee bit ambivalent on Book Trailers – I think reach often exceeds grasp and you end up with slightly embarrassing live action efforts where a lot of resources have clearly been expended to make something that looks like a rubbish version of a scene from Gladiator.  But Ben North and his team have done a brilliant and very canny job here, I think, going for something simple and stark and applying a lot of thought and craftsmanship to achieve a really powerful result.  You might even call it a brand.

Posted in announcements, artwork by Joe Abercrombie on June 18th, 2014.

7 comments so far

  • Jens+Kögler says:

    Great! It’s already postet to my blog.
    Can’t wait to lay my hands on the book and meet you at LONCON this August.

  • Lewis says:

    Not so sure my good sir, cringed watching it to be honest.

  • Jma3153 says:

    Yeah, that was definitely still slightly embarrassing.

  • Ian says:

    Looks good but I never know where they show book ads apart from the authors website.
    Im buying it anyway though so guess the ad works.

  • Phil.I.P. says:

    Sorry Joe, but I can’t get enthused about that.

  • TeufelHund says:

    Book is in stores in Australia – I wondered in to pick up a copy of Rogues but they didn’t have it but found this instead. I only read the first 30 pages or so before passing out last night and it takes a bit of getting used to the change in tone/language but so far I’m enjoying it.

  • Ben McSweeney says:

    I know this is on your publisher and not you, but if you get a chance tell them that deeply saturated blue over black is a crime against graphic design. This does neither you nor your publisher any favors.

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