So Harper Collins have put up their book trailer for Half a King, and I think it’s really rather excellent…
I’m generally a wee bit ambivalent on Book Trailers – I think reach often exceeds grasp and you end up with slightly embarrassing live action efforts where a lot of resources have clearly been expended to make something that looks like a rubbish version of a scene from Gladiator. But Ben North and his team have done a brilliant and very canny job here, I think, going for something simple and stark and applying a lot of thought and craftsmanship to achieve a really powerful result. You might even call it a brand.
7 comments so far
Great! It’s already postet to my blog.
Can’t wait to lay my hands on the book and meet you at LONCON this August.
Not so sure my good sir, cringed watching it to be honest.
Yeah, that was definitely still slightly embarrassing.
Looks good but I never know where they show book ads apart from the authors website.
Im buying it anyway though so guess the ad works.
Sorry Joe, but I can’t get enthused about that.
Book is in stores in Australia – I wondered in to pick up a copy of Rogues but they didn’t have it but found this instead. I only read the first 30 pages or so before passing out last night and it takes a bit of getting used to the change in tone/language but so far I’m enjoying it.
I know this is on your publisher and not you, but if you get a chance tell them that deeply saturated blue over black is a crime against graphic design. This does neither you nor your publisher any favors.