The UK Mass Market editions of The First Law are being given a new cover treatment, to be phased in over the coming months in preparation for the mass market release of Last Argument of Kings in Februrary. Check out these bad boys:
Of course it lacks the full impact created by the oft-praised grip-friendly paper, debossing of text and sundry features, and precious foils in gold, icy blue or bronze, applied to the edges of text and the symbol in the background to make the covers glitter from afar like the setting sun upon a stirring sea…
But I think you still get the idea. Note in particular how MY NAME now appears above the title, and in bigger letters. Why so? Because I is a BRAND, biatches. I must say I find it slightly weird, but sales have insisted, and when sales insist … names are … made bigger, I guess. I’m sure I’ll get used to the idea. It continues with the cover of Best Served Cold, which I daresay I’ll be discussing in due course, at great length, ’cause it is frakking ACE.
My grovelling appreciation to Laura, the designer, and Gillian, dark mistress of editorial, responsible for these works of art. You could sell any old crap with THOSE on the front. Which is just as well…
And in case you’re thinking – man, it doesn’t say it’s part of a series and which number in the series it is, and that’s like well annoying – it does say. On the back. Oh, and while we’re talking about The First Law, check this out:
“Abercrombie has written the finest epic fantasy trilogy in recent memory. He’s one writer no one should miss.”
Junot Diaz, winner of this year’s Pulitzer Prize for Fiction. That’s right. Let me bullet point it. Junot … Diaz … Pulitzer … finest epic fantasy … no one should miss. In fact, he expressed well-deserved approval for Pyr’s ouput as a whole.
One more time. Pulitzer … epic … miss.